M.H.A was formally established in August 2014, the full name is Mobile Hardcore Alliance (M.H.A for short). The organization of M.H.A is composed of domestic first-line smartphone manufacturers: OPPO, vivo, Coolpad, Gionee, Lenovo, Huawei, and Meizu, and committed to mobile Internet value-added services. As the secretariat of the M.H.A, Wanka Huanju is responsible for the operation and management of the Alliance. In May 2016, Meizu joined the M.H.A as a new strategic partner.

Wanka Huanju acts as the M.H.A secretariat and the official media agency, the M.H.A deep operation service provider. Wanka Huanju focus on innovative technology and service in China mobile Internet market. It has establishd an active ecosystem including smartphone manufacturer, industrial advertiser and developer based on Android mobile operation system.

As the largest service partner of smartphone manufacturer in China, Wanka Huanju provides accurate user access and promotion services for game developers, application developers and advertisers; Wanka Online has successively launched DAPG mobile eco-marketing platform, mobile game traffic procurement platform, integrated marketing platform and other enterprise-level products, providing high-quality services for 600 million Android mobile phone users.